Casey Hibbard is principal of Compelling Cases Inc. Over the past decade, she has created and managed nearly 500 customer stories for companies. She is author of the book, "Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset."
Reach me at: casey (at) storiesthatsellguide.com
Follow me on Twitter at: http://twitter.com/casey_hibbard
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The first complete guide to marketing and selling with customer stories.
"Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset" introduces a proven process for leveraging current successes into new sales.
Learn how to:
Uncover your most satisfied, successful customers—and get them to say "yes!" to sharing their stories publicly
Move success stories smoothly through the Seven-Step Customer Story System, from choosing to using stories
Conduct interviews that bring out details most important to your potential customers—increased sales, employee retention, website traffic, and more
Use customer stories to achieve your sales, marketing and PR goals faster
Apply storytelling techniques that attract buyers and move them to act
Avoid common roadblocks that can derail a customer story
Repurpose a single success story in dozens of different ways
Writers, marketing managers and business owners have weighed in on Stories That Sell, and the response has been overwhelmingly positive.
See what they have to say.
"Using real customer scenarios with tangible business results is the best way to capture the attention of busy decision makers. This fine book shows you how to craft these riveting stories that move prospects to take action. Get it!"
Author, Selling to Big Companies
"Storytelling is the best way to attract prospects who increasingly rely on what they hear to decide what they buy. Casey Hibbard has written an excellent, practical guide to identifying and deploying powerful stories that will persuade and sell."
Author, Truth: The New Rules of Marketing in a Skeptical World
"People are often bored or put off by facts, but they never tire of hearing stories. That's why selling with stories is so effective and that's why this book tells a crucial truth to salespeople."
Jay Conrad Levinson
The Father of Guerrilla Marketing
Author, "Guerrilla Marketing" series of books
"A book-length tutorial on marketing with case studies and other customer success stories has been long overdue. Casey Hibbard's Stories That Sell fills that gap admirably."
Author, The Copywriter's Handbook
"If your business sells costly or complex products or services, you must read this book. Hibbard unveils the secrets to producing compelling success stories and case studies that will grow your business. The chapter on securing permission from your best customers contains a gold mine of ideas. This landmark book will become a standard reference guide for businesses and writers."
Michael A. Stelzner
Author, Writing White Papers: How to Capture Readers and Keep Them Engaged
"In Stories that Sell, Casey Hibbard clearly demonstrates the value of using the voice of the customer to tell a compelling story. She articulately summarizes her years of experience in this one, excellent source. I've worked with her for years and give much credit to her approach in my success!"
Marketing Communications Manager
"How do you feel when someone says: 'I want tell you about my product?' Ready to run away in horror, right? What about when someone says 'Let me tell you a story?' Now that's interesting! Casey Hibbard is an expert in Success-Story Marketing and her terrific book Stories that Sell will help you reach people in the best way possible, through customer storytelling."
David Meerman Scott
Bestselling author of The New Rules of Marketing and PR